I always get really excited about Kate Moss's Topshop collections from the ads, only to be disappointed in store by the low-quality materials and bad fits. To be honest, I think the only Kate Moss items I have are ones I picked up in the sale for about £5 each. In contrast, I was very impressed by both Christopher Kane collaborations, and have quite a few pieces that I justified spending £75 on. Likewise, one of my favourite dresses of all time is an Alice McCall for Topshop number which has lasted several years. 'The High Street' cashmongers have tried to make high design available to the masses through these collaborations, but they need to remember that it is not just the brand name that fascinates the consumer, but the intense quality too.
I'm trying not to get my hopes up too much about this Spring/Summer collection which is rich in floaty, sheer, ethereal pieces . I think the video ad below is testament to how great the clothes really are; you can barely see them for the over-exposure and with Kate frolicking around close to the camera like she's in some narcotic trance.
Shame...


