Why, for the biggest issue of the year, the biggest FASHION issue of the year, does Anna Wintour always insist on a celebrity for the cover rather than a model? Why does she feel models won't sell? That is their job after all, to sell pictures and fashion. This year the september issue is described as 'emaciated'; compared to the sheer size of the thing last year and in 2007, 2009's issue is a 'mere' 584 pages, having been 840 pages in 2008.
However, I feel US Vogue is emaciated every month; starved of editorial content. Instead of a magazine, i feel I am sifting through a giant advertisement catalogue, the worst are those medical ads for the contraceptive pill or migraine paracetamol which are followed by a double page spread of banal small print. Then there is the way ads interrupt the articles. For instance, I am engrossed in an interview with Alexander Wang, I turn the page, and suddenly I'm confronted by several pages of Banana Republic rollnecks. Flick, flick, flick, flick...ah! But now I have lost the plot and have to go back to the first page. This is the world's supposed 'fashion bible'....and It looks terrible!
I couldn't care less if the September issue had 100 pages, as long as there was a mazimum 50-50 ad to editorial ratio. Hell, i might have even bought the thing if they had put Lara Stone on the front.
3 comments:
Totally agree! Haaaaate the way they put the end part of an article at the back makes me want to tear my hair out!! Why??? It is the biggest publishing no-no imaginable. Someone needs to tell Ms Wintour and her gang! xx
My Dad (at least he tried) picked me up American Vogue by mistake and it was the biggest let down. So uninspiring. If that is supposed to be the big fish in the fashion industry then to be honest I would rather make my own! No thought or effort seems to be put in it at all. Ms Wintour definitely needs to pull her act together. XxX
You know, i was in the Conde Nast library today researching, and flicking through some 80s Brit vogues i had a lightbulb moment; it was just like reading today's US Vogue...ads, small print everywhere, an art eeditor's nightmare in general. I thought, Bloody Nora! La Wintour is 2 decades behind!
Post a Comment