Why, for the biggest issue of the year, the biggest FASHION issue of the year, does Anna Wintour always insist on a celebrity for the cover rather than a model? Why does she feel models won't sell? That is their job after all, to sell pictures and fashion. This year the september issue is described as 'emaciated'; compared to the sheer size of the thing last year and in 2007, 2009's issue is a 'mere' 584 pages, having been 840 pages in 2008.
However, I feel US Vogue is emaciated every month; starved of editorial content. Instead of a magazine, i feel I am sifting through a giant advertisement catalogue, the worst are those medical ads for the contraceptive pill or migraine paracetamol which are followed by a double page spread of banal small print. Then there is the way ads interrupt the articles. For instance, I am engrossed in an interview with Alexander Wang, I turn the page, and suddenly I'm confronted by several pages of Banana Republic rollnecks. Flick, flick, flick, flick...ah! But now I have lost the plot and have to go back to the first page. This is the world's supposed 'fashion bible'....and It looks terrible!
I couldn't care less if the September issue had 100 pages, as long as there was a mazimum 50-50 ad to editorial ratio. Hell, i might have even bought the thing if they had put Lara Stone on the front.